I doubt many people were not aware of Apple’s latest announcements concerning iOS. Of course Apple again held their little party and pomped and circumstanced all over. This is to be expected. Pretty much any company making an announcement will do virtually the same thing. What concerns me is the reaction to these announcements in the media.
I ran across a comparison over on PCWorld.
First of all, the comparison itself is bogus. The author took only the features that Apple announced that were new about iOS, and compared other platforms to that list. This automatically gives iOS the upper hand. If I were to list the new features of Android or even Win7Phone and compare those to another platform, it’s going to appear as if the OSs being compared are falling short. Unfortunately, this is pretty normal behavior for PCWorld. There are quite a number of Apple fans on staff and they conceal it rather poorly, if they make an effort at all.
Second of all is the small portion of the chart that I pulled out and posted down below (headers left intact for ease of understanding).
See how the Facebook and Twitter integration for Android is listed as “3rd party apps only”? To me, this is implied inferiority from the creator of this chart. It screams “iOS does this better because it’s integrated and in Android it’s not!” This couldn’t be further from the truth.
Let’s get the easy stuff out of the way first. The chart is technically correct. Android doesn’t build Twitter or Facebook support directly into the Operating System. Instead it does something much better. Intents.
An intent in Android is a mechanism allowing for apps to communicate with each other. This includes the OS itself.
Using Intents, Android can create very similar functionality to what iOS users see when Apple integrates a service into the OS. Not being integrated is it’s greatest strength. This allows for Android to give integrated type functionality to any application installed on the device. Facebook, Twitter, Foursquare, LinkedIn, you name it.
Because the service isn’t integrated, the OS is a lot more versatile.
Allow me to propose a hypothetical. In the not very distant future, Apple trots out iOS6 on it’s new iPhone, complete with it’s neat and spiffy Facebook integration. Shortly after that, there’s a social revolution. A new player appears on the scene. Let’s call it MyFace. Because of several new and really cool features MyFace offers that Facebook doesn’t, users leave Facebook in droves. Facebook becomes a ghost town. iOS users are now finding this new Facebook integration almost entirely useless. Android users simply delete the Facebook app from their device and install the new and really shiny MyFace app. Intents allow for MyFace to be instantly integrated with the device. A year passes, and Apple finally gets around to updating their OS to implement MyFace, removing the now defunct Facebook, only to find that MyFace is old hat. It’s been replaced with a new service, SpaceBook. Android users simply remove MyFace from their device, install SpaceBook, and go on with their social lives. iOS users are stuck waiting, again.
Now, is this analogy plausible? Well, two new and dominating social networks over the course of a two years is pretty far fetched, but that’s not the point. With Android, it doesn’t matter how fast the industry changes. Android changes just as fast. Intents allow for that to happen. iOS is not nearly as agile. It’s slow and dependent on Apple to move it forward.
To often today I’m seeing journalists holding up one of Apple’s greatest weaknesses as if it were one of it’s greatest strengths. Make no mistake, iOS is a dinosaur. It just doesn’t know that it’s extinct yet.