In recent days, Samsung has been showing off some pretty cool new stuff. One of these new technologies is the flexible display that they actually showed us last year (at right), but which this year will be new and improved. Of course the question came up, given the current situation between Apple and Samsung, will Samsung withhold these new technologies from Apple? My personal opinion? Samsung should withhold technology from Apple.
To Big for their Britches
Apple has spent the last couple years strutting around like they’re the cool kid on campus, suing anybody and everybody from the most minimal slight, justified or not. They’ve gone after Samsung more than any other company. The biggest irony in that is that Samsung has manufactured a great number of the components that make the iPhone/iPad work. Processors, displays, memory. Recently, Apple has attempted to get those parts from other companies, with mixed success. As it stands currently, Apple needs Samsung. Apple can’t even make their devices without Samsung.
Apple has Withheld from Samsung
It’s impossible to not note that the cases we’re currently seeing in the courts are a result of Apple pulling fairly ridiculous patents out of their bag of tricks, refusing to license those patents to 3rd parties, and then suing if there’s even a hint that those patents might be violated. Those patents include multi-touch and their rubber band patent.
Samsung has got the Goods
The thing about Apple suing Samsung is that it provides Samsung with very little motivation to continue to provide their technology to Apple. And why should they? I don’t think they should. I think that Samsung should withhold their technology from Apple, because quite frankly, despite the fact that Apple has somehow managed to get a reputation for being innovators, they’re not. Samsung is on the other hand. Let Apple continue to use what they’ve got, but anything that Samsung comes up with in the future is strictly off limits. Before long, the iPhone will look like this little gem to the right.
A Taste of their own Medicine
I’m anxious to see Samsung give Apple a taste of their own medicine. Some of these new technologies that Samsung is coming up with are extremely cool, and like nothing Apple has ever dreamed of. If Apple is happy to withhold technology like a rubber banding effect, then I’m all for Samsung keeping flexible displays from Apple. Give them a taste of their own medicine and watch them fade into obscurity just as relevant as Betamax.